Picking up where I left off. Yesterday I explained how the first Spokesmonster cartoon seemed to anger and confuse viewers. A more cautious advertiser – or a more sensible one – might’ve concluded that it was pointless trying to salvage the concept, scrapped the character and started fresh with a new ad campaign involving puppies or wisecracking children. But we are neither cautious nor sensible here at MyFrontSteps.
The controversy had unexpectedly presented us with the perfect opportunity to demonstrate how the StepRep service will enable users to keep track of what’s being said about them online – and even do a little damage control. Here’s the Spokesmonster, inspecting the dents in his shiny reputation:
(Of course, the actual user interface is a little less cartoony than the version that appears in this video.)
So now that’s all cleared up. Where do we go from here? A female friend suggested one possible direction. “I think,” she declared after watching the new cartoon, “that the Spokesmonster needs a girlfriend.”
Hmm…
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